A ready-to-use content calendar and caption templates to keep your Instagram consistent, on-brand, and growing.
| Day | Format | Pillar | Topic idea |
|---|---|---|---|
| Monday | Reel | Styling tip | 3 ways to style a white shirt |
| Wednesday | Carousel | Educational | 5 wardrobe pieces worth investing in |
| Friday | Reel / photo | Behind the scenes / client win | Closet edit transformation or testimonial quote |
| Daily | Stories | BTS + booking | What you're working on, openings, Q&A |
Stop wearing [item] only one way. ✨ Here are [number] fresh takes on [item]: 1️⃣ [idea] 2️⃣ [idea] 3️⃣ [idea] Which is your vibe — 1, 2, or 3? 👇 #imageconsultant #personalstylist #bostonstyle #[niche]
[Bold claim, e.g. "Your closet is full but you have nothing to wear."] Save this if you've ever felt that way. Swipe ➡️ for [number] fixes that take [time] minutes. Want eyes on your own wardrobe? I do virtual closet audits — link in bio.
The "I have nothing to wear" closet → a wardrobe that works. This was a [length]-hour closet edit with [client context, no name]. We [action 1], [action 2], and built [number] ready-to-wear outfits. Ready for your own edit? DM me "EDIT" or book through the link in bio.
Behind every great image is a fitting room like this. 🤍 Today I'm prepping for [event/shoot/client]. [One detail about the styling choice.] This is the part of the work I love most — the quiet craft before the confidence.
"Quote from client." — [first name], [role/context] This is why I do what I do. Style isn't about the clothes — it's about how you feel in them. Want to feel this way? Link in bio to book a consult.
I have [number] consultation openings this [month]. 📍 Boston & virtual [Service name] starting at [price] Reply "BOOK" or tap the link in bio.
Pick 5–10 per post and mix across sets.
